When I was young, there was one clear must-have: the Jetset sweatshirt. It was relatively expensive and came from the house of Jil Sander. I even delivered newspapers so I could afford Jetset fashion. I was a real jetset girl. Not just when it came to the sweatshirt, but I immersed myself in everything that goes with it. I wanted to become a jetset girl and mix with the rich and beautiful.

But what's the story behind the jetset girl?

The glitterati and the jetset girl

Jetset means nothing other than glitterati. This refers to people who belong to the so-called yuppies. The new young rich, who have so much money that they even have themselves flown by private jet to the most beautiful places in the world. Going to exclusive clubs on site, where the average person gets in. She is invited and gets everything she wants. She firmly belongs to these circles.

The term jetset arose when flying was still very expensive. The jetset girl moves freely in this party scene. The jetset scene differs from so-called high society. High society is more elitist, and you'll run into fewer "party girls" there.

But how did it all begin?

Scheduled jet flights began in the 1950s. In those years the previously coined term "café society" was replaced. The jetset girl prefers places like:

  • St. Tropez
  • London
  • New York
  • Cannes
  • St. Moritz
  • Gstaad
  • and many more beautiful places

She jets off to the southern French coast or to Mykonos for the weekend, just like that. The more air traffic opened up to fast travel, the more the term caught on. Noses were wrinkled then as they are today. In people's minds, it's about a girl who just lets herself be kept. She has nothing to offer. Neither intelligence nor does she work. But that's not always the case, and there are plenty of examples of successful businesswomen hiding behind it.

A very famous jetsetter is Paris Hilton. She's also called an "It girl." Through her appearance she embodies exactly this kind of woman. A little puppy in her bag, smiling and waving on the way to the plane.

It's a carefree life that these women embody. Always an Ibiza feeling with plenty of lightness and the next beach bar on their minds. Summer, sun and the next flight is guaranteed to be waiting!