Seeing and being seen takes you around the world, and the jet set life is a big part of it. The glitterati are an international social class. You could also call them nouveau riche, flaunting their pomp and splendor. You'll find them at the most exclusive places on earth, flying from A to B. So the word "jet set" is quickly and easily explained.

By private jet to the party strip

Many locations are off-limits to ordinary people, behind a "No Entry" sign. The jet set life is different: it is reserved for the beautiful and wealthy among us. Hop on a jet to the party strip and meet like-minded people. Young money that takes off, even when they haven't accomplished much. They throw cash around with both hands and without rhyme or reason. Many of them have rich parents, are heirs, or live comfortably off the profits of a family business empire. And that's where you find the VIPs:

  • They arrange meetups online
  • Dating sites are meant only for the better clientele
  • You'll find them in Nice and St. Tropez
  • Luxury hotels are totally their thing
  • They love the lifestyle and have no relationship with money

That makes them people who, like us, were born with a silver spoon in their mouths. By the way, the term "jet set life" came about in the 1950s. It was in that era that the well-heeled increasingly made use of scheduled jet flights. An ordinary worker could only dream of flying. Today anyone can board a plane, because there are plenty of budget airlines and deals. Yet these people still set themselves apart, boarding only with a first-class pass on well-known airlines.

Take off and let loose

The jet set life is in, and more and more nouveau riche are joining. They take off and let loose, and that can be celebrities, stars and starlets. Basically everyone who loves the spotlight and for whom a party ranks high. They let themselves be pampered, live in luxury hotels and attend exhibitions and events. They have money in abundance and spend it without a second thought. What counts for them is the material, the places where this lifestyle is welcome, and they know nothing of true, simple living. Luxury travel and parties are more to their taste, and exotic destinations are their world.

Completely smitten
Whether noble or rich, the jet set life has captured them. They go along with tradition and fill entire glossy magazines. Some arrive by private jet, and that is their privilege. Because those who can, do, and those who have, have. They have therefore never heard of modesty. But anyone who flies around the world this much knows about environmental pollution and the high CO2 emissions that come with it only from hearsay. Hotel heirs lead the way and others join in as they jet around the globe.